A former BlackRock employee ordered 10,000 pairs of socks for $100,000 to test a business idea; her start
How a former BlackRock employee turned a $100,000 sock idea into a startup
The $100,000 test involved 10,000 pairs of socks
Pregnancy meant Strumeyer could not appear on Shark Tank
Doublesoul sought $500,000 on Shark Tank
The Shark Tank episode aired after Strumeyer became a mother
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