du Launches AI

du Launches AI-Powered Launchpad Super App to Help UAE SMEs and Startups Scale Faster

The du Launchpad delivers clear, measurable outcomes: significant time savings through streamlined administrative processes; reduced regulatory and financial risk through dedicated compliance support; and lower operating costs through bundled pricing.

du, a leading UAE telecom and digital services provider, launched du Launchpad, an AI-powered all-in-one super platform to support entrepreneurs, micro and small business owners across the UAE to scale their growth.

The UAE’s first super platform supporting the nation’s ambition to become the start-up capital of the world, ‘du Launchpad’, operates under the ‘du Business’ services portfolio and has been developed in partnership with Peko. The super-app integrates critical business services into a single platform to streamline operations by removing complexity, execution speed, and enabling SMEs to focus on their business growth.

du Launchpad brings essential capabilities together such as accounting solutions, HRMS and payroll management, and corporate tax filing, as well as WhatsApp Business integration and professional invoicing systems.

Powered by automation and AI workflows, the platform reduces manual effort, supports compliance readiness, and keeps day-to-day operations seamless. du is also offering a cost-effective premium bundle that provides subscribers with access to the top five essential services, specifically designed to support entrepreneurs and business owners to enhance their operational efficiency and drive cost optimisation.

“With du Launchpad, we are moving beyond standalone tools to deliver an AI-powered all-in-one platform that helps SMEs scale their businesses by saving time, reducing complexity, and strengthening compliance. The cost-effective packages as well as a roster of free-of-charge services will ease the burden on entrepreneurs. By bringing essential services into one place and automating key workflows, du Launchpad enables business owners to focus more on their core work rather than the operational nitty-gritty. Our collaboration with Peko represents our ongoing commitment to being the telecom champion for entrepreneurs, supporting the UAE’s focus on promoting SMEs and start-up ventures.”

Many SMEs in the UAE face mounting pressure from complex compliance requirements, government obligations, and workforce management challenges that divert time, talent, and capital away from growth. Industries such as professional services, retail and e-commerce, F&B outlets, healthcare clinics, construction and contracting, and logistics trading SMEs are particularly impacted. du Launchpad directly addresses these challenges, consolidating the services SMEs need the most into one AI-enabled platform that cuts through administrative complexity and frees entrepreneurs to focus on building resilient businesses.

“Our partnership with du on Launchpad empowers SMEs by simplifying complex administrative tasks, allowing them to focus on growth. By integrating smart compliance and automation, we’re helping businesses stay agile and resilient in a competitive market.”

– Kashif Khan, Founder and CEO, Peko

du Launchpad is available for du business customers through the MyAccount portal and the dedicated du Launchpad platform.