From micro-dramas to fan engagement: Info Edge expands media

From micro-dramas to fan engagement: Info Edge expands media-tech portfolio with bets on Chai Shots, Fanclash, Funstop Games and others

Portfolio includes micro-drama OTT platform Chai Shots, gaming startup Funstop Games, sports-engagement platform Fanclash and social events app Misfits.

Info Edge's latest shareholder letter offers a glimpse into a lesser-known part of its startup portfolio, investments targeting media, entertainment and consumer engagement. While the company is best known for successful bets on Zomato and Policybazaar, its consumer technology portfolio now includes startups spanning content, gaming, fan engagement, social discovery and AI-powered experiences. The company said it has invested ₹2,755 crore across 45 consumer-tech and consumer-AI startups, with the portfolio valued at ₹37,214 crore as of March 31, 2026.

Among its entertainment-focused investments is Chai Shots, a micro-drama OTT platform targeting regional audiences. The startup is backed through Info Edge Venture Fund III and represents the company's exposure to short-form digital entertainment formats.

Info Edge has also invested in Funstop Games through Info Edge Venture Fund II. The company describes the startup as operating in the casual gaming segment, one of the fastest-growing categories within India's digital entertainment market.

Another media-focused bet is Fanclash (Spectatr.ai), an AI-driven sports and entertainment engagement platform backed through Info Edge Venture Fund I. The startup focuses on deepening fan interaction and engagement across sports and entertainment properties, reflecting the growing convergence of technology, content and audience participation.

The portfolio also includes Shorttok, an AI-based short-form video curation platform for enterprises. Backed through Info Edge Venture Fund II, the company operates in the content discovery and video technology space, an area seeing increased interest as businesses look to personalise and distribute video content more effectively.

Another portfolio company, Misfits, is a social events platform backed through Info Edge Venture Fund II. The startup focuses on facilitating social interactions and event discovery, highlighting the company's interest in community-driven consumer platforms.

The portfolio also includes AI-led consumer engagement plays. Rumik AI, backed through Info Edge Venture Fund II, is building an AI companion platform alongside frontier AI research capabilities, while Pokus AI, backed through Info Edge Venture Fund III, is developing an AI concierge for consumers.

Beyond entertainment, the broader consumer portfolio includes investments in travel, fintech, commerce, healthcare and education startups such as Ixigo, Bluestone, Truemeds, Adda247 and Wakefit. According to the company, 21 of its 45 consumer-tech and consumer-AI portfolio companies have gone on to raise externally led funding rounds from investors including Accel, Peak XV, Lightspeed, Prosus, Tiger Global and Temasek.

Also read: Info Edge’s AI startup bets cross 2x return as portfolio value reaches ₹1,268 crore

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