Gemini adds conversational Search to Google Play

Representative Image Google has introduced a new Gemini integration with the Play Store, allowing Android users to discover apps, games, and even in-app purchases through conversational search. The feature, first previewed at I/O 2026, is now rolling out gradually, making app discovery more intuitive and interactive. With this update, users can simply ask Gemini prompts such as “Recommend a meditation app” or “Find a productivity app for meal planning”. Gemini responds with Play Store cards showing apps, ratings, and download counts.The integration enables a direct install flow: tapping on an app card slides up the Play Store listing, allowing instant installation without leaving Gemini. Beyond apps, Gemini can also help users search and purchase in-app items, subscriptions, and gift cards. For example, queries like “Buy Spotify gift card” or “Show me in-app purchases for Clash of Clans” are supported. Importantly, Gemini only recommends in-app items for apps already installed on the device, ensuring contextual relevance.Use cases for everyday lifeTravel: “Recommend a good map app for international trips.”Lifestyle: “What app gives a 90s disposable camera aesthetic?”Hobbies: “Find an app to identify fish while scuba diving.”Productivity: “Suggest a meal planning app.”To enable the integration, users simply enter a relevant prompt in Gemini, which then guides them to connect the Play Store. The rollout is gradual, meaning not all devices will see the feature immediately.Get the latest technology news and updates. Download the TOI App.