Gunman kills Mexican social media influencer during livestream

MEXICO CITY (AP) — A gunman killed a social media influencer during a live stream in Mexico’s volatile northwestern state of Sinaloa, authorities said Wednesday, a public killing that underscored ongoing violence targeting social media personalities in the Latin American nation.

The influencer, César Gastélum, was killed on Tuesday night in the Sinaloa state capital of Culiacan, officials said.

Mexican authorities implied the killing of the young man was linked to cartel violence but did not blame any particular group.

A video of the moment of his death, which was viewed by The Associated Press, shows him laughing with two other men in the parking lot of a Kentucky Fried Chicken when two men pull up on a motorcycle.

One is seen pulling out a gun and shooting Gastélum. The attackers then flee the scene.

The attack was carried out just blocks away from the local prosecutor’s office during rush hour.

Mexico’s Security Cabinet and local prosecutors said an investigation was ongoing, and that it appeared Gastélum had released some videos in which he “alluded to a faction of a criminal group.”

Mexican President Claudia Sheinbaum told journalists during her morning news conference on Wednesday that the “perpetrators must be arrested.”

“We must find out why this deplorable homicide occurred,” she said.

Gastélum had more than 650,000 followers on TikTok, and more on Instagram and other social media platforms and would regularly post comedy videos and content layered over Mexican regional music.

He at times referred to himself in his videos as “bélico,” a term often used in subcultures in Mexico to imply a connection to cartel culture.

Messages of “rest in peace” were posted on Gastélum’s social media accounts on Wednesday.

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