Helsinki’s Zero raises €8.93 million with backing from Lovable and Supercell founders to make CRM history

Zero, a Helsinki-based startup building the GTM operating system for the AI era, today announced an €8.93 million ($10.3 million) Seed round. The company opens to the public today.

The round was led by New York-based Primary Venture Partners, with participation from Inception Fund, Defiant, Greens, and the founders of Lovable, Supercell, Langdock, and Silo AI. Zero’s earlier backers include 20VC, PostHog co-founder James Hawkins and operator funds backed by executives from Spotify, Wolt, Shopify, Dropbox, Meta and OpenAI. In December 2024, the company raised €2.34 million ($2.7 million) in pre-Seed funding led by 20VC.

“Knowledge work is becoming more autonomous, and we will wrestle with existing legacy systems for a long time. Zero is building a GTM operating system that is autonomous by default. I’m excited to be backing a team with great craftsmanship and taste,” said Fabian Hedin, co-founder and CTO of Lovable and angel investor in Zero.

Zero was founded in 2024 by Tuomo Riekki, who co-founded Helsinki-based Smartly.io, and Santtu Koivumäki, who led Smartly’s go-to-market across five markets. Zero states that it replaces both the CRM and the wide assortment of tools teams use for prospecting, customer success and broader revenue operations with a single system that works on its own.

Zero’s agents build prospect lists, send outbound emails and monitor customer health after onboarding, reducing manual work across the customer lifecycle. The startup notes that this enables teams to spend their time talking to customers rather than updating records.

The company aims to make the CRM itself unnecessary. Zero is a GTM operating system that lets one full-stack GTM person manage the customer relationship, from first outreach to renewal, with agents handling work that previously required handoffs between prospecting, sales, and customer success teams.

“AI has made it much easier to build products. It hasn’t made it easier to build a business around them. Marketing, sales and customer success teams still spend too much time switching between tools and keeping data up to date. We built Zero so a team can find, win and support customers without the manual work growing alongside the business,” said Riekki.

According to the company, winning a customer is only the beginning. Zero’s agents use what was learned during prospecting and sales to help teams support that customer and grow the account. Teams don’t have to piece the story together across separate tools when a prospect becomes a customer, says Zero.

The company noted that, during the private beta, customers replaced their CRM and separate prospecting, outreach, and customer health tools with Zero. Teamspective reports closing twice as much new business since switching to Zero.

“I’ve led sales, customer success and revenue operations. Too much of the job was getting people to update records so leadership could see what was happening, instead of letting them spend that time with customers. That model is finished. The next generation of companies will win and support more customers with smaller teams because the tools they use will finally do their share of the work. That’s what we’re building with Zero,” said Koivumäki.