Investing is simple until markets crash: Why do investors stop SIPs during bloodbaths on Dalal Street?

Finance August 22, 2026 11:00 PM

Investing advice often sounds deceptively simple: invest regularly, stay patient, avoid panic. Yet, when markets fall, many investors do precisely the opposite. Ripsy Bondia, assistant professor at IMI Delhi, explains why knowing what to do is often easier than actually doing it.

Investing is simple until markets crash: Why do investors stop SIPs during bloodbaths on Dalal Street?

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