Liverpool FC ranked most culturally relevant football club among Europe's elite

The Reds' influence was also reflected in the USA, where LFC ranked as the most culturally relevant European football club with 18 per cent, ahead of second place on 13 per cent.

The results reinforce LFC's position as one of the world's most recognisable sporting institutions, with the club continuing to connect with supporters and wider audiences globally through football, culture, content and community.

Hannah Pym, senior vice-president of marketing and digital at LFC, said: "Liverpool Football Club has always stood for more than football and we're continually working to better understand the impact the club has on supporters around the world and the factors that drive that connection.

"To see the club recognised as the most culturally relevant football club reflects the breadth of our community, from the passionate supporter culture and deep roots we have here in the city of Liverpool, to our global fan base around the world. Their continued passion and support help Liverpool remain part of conversations far beyond football."

The study forms part of an annual research programme carried out by Harris & Toluna and included responses from across key international markets.