Loewe Names Puig’s Data and Artificial Intelligence Chief

Loewe Names Puig’s Data and Artificial Intelligence Chief

Mariola Lobato is set to become the new global head of data and AI at LVMH’s Spanish luxury company on Sept. 17, succeeding Andrés Vegas. She joins the business from a Spanish fragrance group.

Loewe Strengthens Its Artificial Intelligence (AI) Capabilities with Talent from Puig. On September 17th, the Spanish luxury company will appoint Mariola Lobato as global head of data and AI. She joins from Puig, where she has held the same position since 2024. Lobato takes over from Andrés Varela, who has held the position for the past two years.

She holds a Ph.D. in Chemical Engineering from UCM Madrid, Lobato began her career in 1993 as director of telecommunications and banking services at Arthur Andersen before moving on to Kearney and Santander, where she served as head of data and digital from 2004 to 2018. She later worked at Gartner and BCG before joining Puig.

Varela, on the other hand, has worked at Telefónica and the Dia supermarket chain, also as head of data and AI, until she joined Loewe in 2024. Now, Varela is switching sectors again and will join Cigna, a health insurance company.

Loewe, owned by the LVMH group, ended the 2024 fiscal year with revenue of €885.26 million

Alongside its digital expansion, Loewe is actively expanding its store network in the United States, where it opened its first store in Arizona last August. Located at Scottsdale Fashion Square in the city of Scottsdale, it joins the brand’s more than 20 stores across the country.

The company, owned by the LVMH Group, has also reestablished its presence in Mallorca this year, returning to Palma after more than ten years. Currently, the Spanish brand has stores in more than ten states, and with this opening, it will have a total of 21 locations.

Loewe, which has embarked on a new creative chapter following Jonathan Anderson’s departure for Dior, ended 2024 with revenue of €885.26 million, representing a 9.17% increase over the previous fiscal year.