Meta Announces Meta Business Agent

Meta introduced Meta Business Agent; AI that lets every business show up for every customer, in every moment, as if they had an infinite team behind them.

Set up in minutes or plug directly into your existing enterprise infrastructure so you can 10X or 100X your output, while freeing you up to do the things only you can do.

● Answers questions specific to your business

● Makes product recommendations from your catalog

● Books appointments and qualifies incoming leads

● Lets you decide when a team member steps in to provide additional support.

”We’re also expanding these agents to Instagram since businesses connect with their customers there too. Businesses can activate their Business Agent here. Getting started with the Business Agent is free. In the coming months, businesses will access the agent through our paid subscription offerings, with options for businesses of every size.”

Introducing the Meta Business Agent Platform: a new agentic platform that gives businesses the infrastructure to build, customize, and deploy their Business Agent at scale. It allows businesses to connect to a growing suite of hundreds of systems like Shopify, Zendesk, and Shopee, giving Business Agents the ability to take action on behalf of the business. The platform provides larger businesses with enterprise-grade controls, guardrails, and measurement built in so they can define rules and offer personalized experiences, starting within the messaging apps their customers already use.

Starting soon, people will be able to find businesses by typing their name in the Search bar, or by sharing their phone number or contact card in chats with friends and family. This way, when more customers reach out, they get a quick, helpful response.