Meta pulls Instagram AI feature amid privacy concerns

Meta pulled a new AI feature on Instagram just days after its launch because of criticism about how the tool handled publicly posted photos.

The feature was part of the new AI image generator, Muse Image, and allowed AI-generated images to be created using content from public Instagram accounts. By specifying a public account with an @mention, users could let the AI ​​model use the person’s images as a reference without informing the account holder.

The launch quickly prompted concerns about privacy and the risk of abuse, with critics saying the feature could be used to create manipulated or offensive images based on other people’s public content.

Meta said its the goal was to give users a creative tool where they could decide for themselves whether their public content could be used. But it removed the feature after feedback that the feature did not meet expectations.