OpenAI to Transform ChatGPT into an AI Super App

OpenAI to Transform ChatGPT into an AI Super App

OpenAI plans to transform ChatGPT into a super app to boost revenue before IPO.

OpenAI is preparing the largest transformation of ChatGPT since its launch in 2022. The company aims to turn the chatbot into a super app to accelerate revenue growth ahead of its IPO, reports FT.

The new universal platform is designed to integrate AI agents, programming tools, and third-party applications.

According to the publication, the rollout of the update is planned for the coming weeks and will affect both the web version and mobile apps of ChatGPT. Users will be more actively offered tools for coding, image generation, and partner services like Canva and Booking.com.

OpenAI expects ChatGPT to become the entry point into an ecosystem of more profitable products. In particular, the company is betting on Codex—a service for programming with AI, whose audience has grown more than sixfold since the launch of the desktop application in February, exceeding 5 million active users per week.

The reorganization reflects OpenAI’s changing views on the future of artificial intelligence. The company believes that the next wave of growth will be associated not with chatbots answering questions, but with autonomous agents capable of performing tasks on behalf of the user.

“Chat is dead,” an OpenAI employee told FT.

According to Head of Product Thibault Sottiaux, the company is moving towards a model of a personal AI agent that can assist users both at work and in everyday life through smartphones, computers, or other devices.

Competition with Anthropic and Focus on Profitability

The changes also reflect a convergence of OpenAI’s strategy with Anthropic’s approach, which has focused on the corporate segment and commercial products. Currently, about 2 million companies use OpenAI solutions, providing approximately 40% of the developer’s revenue. By the end of the year, this figure could rise to 50%.

Amid preparations for an IPO, the company is reallocating resources in favor of corporate products. Several consumer initiatives have been curtailed, including the in-ChatGPT shopping feature. OpenAI also shut down the Sora video generator less than a year after its launch.

The company’s leadership believes that as AI develops, users will interact not with a set of separate applications but with a single digital assistant capable of performing a wide range of tasks. This role has been assigned to the updated ChatGPT by OpenAI.

In June, the company announced the Lockdown mode, which protects AI agents from “prompt poisoning” attacks—one of the most common ways to make a model disclose data or perform undesirable actions.