Safer and more transparent AI

On 2 August 2026, new rules on the transparency of AI systems take effect.

AI is advancing quickly, making it increasingly difficult to distinguish AI-generated and manipulated content from human-created and authentic content. This creates new risks of misinformation and manipulation at scale, fraud, impersonation, and consumer deception.

The new transparency obligations will help people recognise when they are interacting with AI or are exposed to AI-generated content, so they can make informed decisions and better protect themselves from misinformation or deception.

Transparency obligations for providers and deployers of certain AI systems

The Commission has published guidelines to assist providers and deployers of AI systems in meeting these transparency obligations. The guidelines explain how compliance can be demonstrated, including through adherence to a code of practice.

Enforcement of the rules and sanctions

National market surveillance authorities, the European AI Office (for systems under its supervision), and the European Data Protection Supervisor (when EU institutions are providers or deployers) are responsible for enforcing the transparency rules and may issue fines

The AI Act entered into force on 1 August 2024. Its provisions apply in stages, with different obligations taking effect at different times. The Act creates a single market and harmonised rules for trustworthy AI in the EU and promotes AI innovation and uptake. It also addresses potential risks to people’s health, safety, and fundamental rights, while safeguarding democracy and the rule of law. Ensuring its effective implementation is now a key priority for the Commission.

Press release: Commission starts enforcing AI Act rules

Press release: Guidelines on transparency obligations

Frequently asked questions: Transparency obligations

Quick facts: Transparency rules for AI systems

Making artificial intelligence work for people