The post

Divvy was everything in preparing for this. I got to learn, I got to make mistakes, I got to figure out what my philosophies are and test them.

[Pelion] led the Series A at Divvy. … After my time at Divvy was done, … [Pelion] asked if I wanted to be a venture partner. … So while doing that, I met the guy who became my co-founder. … He understood the reverse logistics space. Together, we came up with the idea of what the [Redo] platform looks like.

[They latch onto] the team, because the team is the one that ships, that stays close to the brands, and decides how brand-centric we’re going to be in our approach.

The biggest pain point for independent brands is that they do not control the relationship with the shopper. … Instagram and TikTok and Meta own the shopper and the channels by which they land on a brand site.

International sales is incredibly tricky for brands to navigate, and it’s also very time-intensive to build. ReturnBear just made a lot of sense because we could immediately help the 4,000+ brands that we serve and have a ready-to-go infrastructure.

We have this metric called Return on Redo. For every dollar Redo makes, how much do you make? We talk about it every month. It’s one of our core metrics. Today it’s 9.7x. You give us a dollar, Redo makes you $9.70.

I think a lot of companies are chasing something. … They try to mimic instead of originate. It’s tough because in a world where you can build so much so quickly, a lot of things start to look very similar. When people lose authenticity, … I’ve just never seen it go well.

In our Series A, we got every Utah fund that I like into one company, so [Redo] is a company all the firms could root for. … We have a bunch of brands in Utah that are behind this thing.