Trump’s AI rebrand may stop at the White House

Trump’s AI rebrand may stop at the White House

An executive order directs federal agencies to call the technology “superintelligence,” but tech industry observers and lobbyists say the term is unlikely to catch on.

President Donald Trump wants to make “superintelligence” the new buzzword in Washington’s AI debate. Many of Big Tech’s bold-faced names celebrated the move in his presence.

Silicon Valley and its lobbyists in Washington aren’t buying it.

“It is a way for the CEOs to signal fealty to the president,” Adam Kovacevich, CEO of the progressive tech industry coalition Chamber of Progress, told POLITICO. “No one in the industry is about to start calling it superintelligence. It’s like Gulf of America and Lake America. It’s something that only MAGA supplicants use.”

Kovacevich, tech industry lobbyists and close observers dismissed Trump’s full rebrand of artificial intelligence, which followed weeks of the president trying to promote “superintelligence” in Truth Social posts. Late on Tuesday, he signed an executive order directing federal agencies to use the term.