Trump's 'super intelligence' rebrand keeps Slovenian domain sales surging

Slovenia has struck digital gold, courtesy of the White House. Since US President Donald Trump signed an executive order rebranding artificial intelligence as "super intelligence"or "SI", buyers have been scrambling for the country's .si web domains.

Users around the world are rushing to buy .si domains in anticipation of businesses needing to switch their branding from artificial intelligence to super intelligence or “SI”, following an executive order by Donald Trump.

The US President officially renamed artificial intelligence to “super intelligence” after hosting a summit of America’s leading AI companies.

According to web hosting company Hostinger, 22,800 domains have been registered by 8,000 buyers since Trump first made his comments at the UN on 23 September.

Activity peaked during the first two days of October, with 5,300 registrations made each day.

Traffic slowed during the weekend to 2,246 registrations on Saturday and 2,804 on Sunday, albeit these figures are five times the pre-order daily average of roughly 520.

Growth is expected to pick up again this week.

Users from the US and India made up about half of all registrations, recording 5,640 and 5,560 respectively, with Morocco coming in third at roughly 1,320 domains and ahead of the UK, UAE and Canada.

Buyers in Morocco average 4.9 domains each versus 2.8 overall, which suggests people are buying domains to resell later.

Despite this glut of activity, the domains being registered have little to do with artificial intelligence, with just 3% of registrations including explicit AI terms.

Meanwhile shorter names are the most registered at 13%, followed by tech.

Trump first mentioned his preference for super intelligence over artificial intelligence during a speech at the UN general assembly just two weeks ago. He argued that “artificial” makes it sound fake when it is actually “amazing,” claiming that “super intelligence" is a more accurate description.

Top AI companies have not publicly opposed Trump's push to rebrand AI as SI. Elon Musk went further, later announcing that his AI company, SpaceXAI, would become SpaceXSI.

Since then, users around the world have been rushing to purchase digital real estate — in this case, domains — using artificial intelligence’s new SI moniker.