Understanding the AI economy

Google’s ATLAS is an expansive look at how people are using AI at work and in day-to-day life.

AI & Economy Lead, Chief Economist's Office

Head of StratOps and Special Projects, Technology & Society

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Google launched a new study called ATLAS to see how people are actually using AI in their daily lives and jobs. They found that most people use AI to help with tasks rather than letting it do everything for them. It turns out that workers in all kinds of fields, from offices to repair shops, are using these tools to get things done faster. This research helps everyone understand how AI is changing the world so we can use it in a helpful way.

There is broad agreement that AI’s potential to transform the global economy and the way we work is significant. However, the outcomes – what this means for work, for people’s lives, and the economy writ large – are not automatic nor guaranteed. A lot has to happen. To get there, we as a society must work together to positively shape how AI impacts our lives, jobs, and economy. In order for this shared work to be effective, it is critical to have a rich understanding of how AI is being adopted and used in the economy. Society needs empirical insights and evidence-based research to inform decisions, initiatives, and actions.

To help, Google is launching the first iteration of the AI & Economy ATLAS (Activity, Task, Landscape, and Adoption Study), an ongoing, large-scale, de-identified study of how people are using Google’s AI products and tools. ATLAS’s first dataset (v1.0) is built from 15 million aggregated and de-identified human-AI interactions across the Gemini App, AI Mode, and the Gemini API, which together are used by more than 1 billion people monthly. ATLAS v1.0 insights span more than 150 countries, 140 languages, 800 occupations, and 4,000 tasks; ATLAS is the most comprehensive look to date at how real people are using AI at scale.

ATLAS sheds light on how people are using Google’s AI tools for various tasks at work and in their day-to-day lives. The ATLAS v1.0 report provides an early view of a quickly moving landscape: AI’s capabilities are advancing, its use is evolving, and tools for observing its impact on the economy are still a work-in-progress.

What are we learning from ATLAS v1.0?

Here a few of the most interesting observations so far:

Here are some additional findings:

ATLAS insights are powered by Google DeepMind’s Observation Clustering and Taxonomy Organisation (OCTO), a tool for transforming massive unstructured text data, like LLM conversations, and distilling them into organized entities. ATLAS has been developed with the highest level of privacy protections. In addition to scrubbing personally identifiable information (PII), we added several additional layers of protection that automatically remove any possible references to sensitive information, remove all linkages between de-identified ATLAS data and underlying user logs, summarize the text data, and aggregate summaries into groups representing multiple users.

This is just the beginning — the ATLAS v1.0 represents the start of a long-term project. AI’s capabilities continue to expand, people are continuing to find new and interesting ways to use it, and research methodologies to understand AI continue to evolve. There are many more questions around AI and the economy where more work will be needed — work that Google’s AI & Economy Research Program is undertaking in collaboration with academic and other researchers.And there is a much wider range of economically-relevant AI usage not reflected in ATLAS. These include AI-enabled products with billions of users and interactions like Google Workspace, Google Translate, and AI Overviews; enterprise platforms, such as Gemini for Google Cloud and Gemini Enterprise; and frontier capabilities in several key areas, such as agentic coding and world models.

As we continue to build upon ATLAS and expand its scope and capabilities to generate new insights, we aim to provide a sharper understanding of the AI-driven transformation of the economy. We hope it is helpful to researchers, policymakers, businesses, workers, and other participants in the economy as we work together to shape the ways AI can positively support people in their lives.

We’d like to acknowledge Dame Diane Coyle (Cambridge) and Dr. David Autor (MIT) for their contributions to the ATLAS v1.0 report, as well as the entire ATLAS team 1 .