Venture Capitalists Are Using LinkedIn to Find Their Next Startup Investments. Here Are 5 Tips to Ensure They See You

This is how to make your startup visible to investors.

For the past decade, I have observed the communication patterns of VCs on LinkedIn after new fund launches. They have a clear thesis and inherent motivation to identify the right founders in their niche. They are spelling out what they’re looking for and inviting founders to reach out.

As VCs begin to deploy funds and make investments, how do you ensure your startup is visible to them?

The announcement of a new venture fund typically starts with a press release that gets picked up by a business news outlet. These articles contain key details about the fund—number, amount raised, thesis, lead investors, quotes from key stakeholders. The release is your guidepost.

If you’re an early-stage or pre-seed founder, the first step to making sure you don’t miss new venture fund announcements is to set up alerts using Google, ChatGPT, or other content aggregators. You can also subscribe to newsletters that report on new funds—I cover newly launched women-led venture funds each week in WINS LIST.

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When a new venture fund is announced in your niche, take the time to read the entire release. Highlight the names you see inside any coverage around the fund. These are some of the people who hold the keys to the capital gate for your startup.

Jump over to LinkedIn and follow all of the individuals mentioned in the release or article. With a little digging into their latest posts, you’re likely to find even more key information. Maybe even some personal commentary.

Adjacent to the launch of her firm’s $33 million fund, Sabrina Paseman, General Partner at Omni Ventures shared an original post on LinkedIn.