Venturelab Summer Series: Different Markets, Different Rules

For Swiss startups, international growth often begins early. A strong technology that addresses a global industry need, combined with a scalable business model, can create opportunities far beyond the home market. But going global does not mean using the same strategy everywhere.

"The technology remains the same, but the USP and the value proposition can really be different depending on this market."

“You have to change the story. In Switzerland, you have to be more humble and focus more on figures and your background. In Asia or the U.S., it is much more about wanting to conquer the world.”

“The value proposition was very much understood the same. But some countries reacted differently.”