Whole Foods Market seeks next wave of startups

AUSTIN, TEXAS — Whole Foods Market is seeking its next wave of startups for its 2026 Local and Emerging Accelerator Program (LEAP).

Startups selected for the Early Growth cohort will receive mentorship opportunities, coaching from Whole Foods Market and industry experts, tailored educational programming and the potential for financial support during the six-month program.

Not only do companies selected receive training, but they also are considered for placement in Whole Foods Market stores in their city or region.

“One of the most rewarding parts of what we do at Whole Foods Market is discovering innovative, emerging brands for our customers,” said Kelly Landrieu, program manager of LEAP at Whole Foods Market. “LEAP is designed to help founders navigate early retail growth with meaningful mentorship and support, therefore creating more opportunities for customers to discover products that reflect the creativity and diversity of communities across the country.”

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