Aston Martin Aramco hosts inaugural 'AMR Network' Technology Forum

The event was part of the newly founded 'AMR Network', a platform designed to bring together the team's world-leading partners to drive collaboration, commercial opportunity, thought leadership and discussion, in this instance around the future of technology, innovation and artificial intelligence in F1 and beyond.

Aston Martin Aramco is proud to have built a large ecosystem of AI technology partners and the Technology Forum welcomed senior representatives from each of them. Coreweave, Zscaler, Cohere, ServiceNow, Cognizant, Cognition, NetApp, Xerox, Arm and Eight Sleep came together for a series of panel discussions and media roundtables focused on the rapidly evolving role of technology in elite sport.

The day offered insight into how Aston Martin Aramco's technology ecosystem supports performance both on and off the track, while discussions explored how advances in artificial intelligence, machine learning and high-performance computing are reshaping F1 and accelerating innovation across industries. Aramco was also present as part of a STEM Racing programme, hosting students for a panel themed around future careers in the sport.

Jefferson Slack, Managing Director, Commercial, Aston Martin Aramco Formula One Team, said:

"Formula One has always been at the forefront of technological innovation, but the pace of change we are seeing through artificial intelligence and advanced computing is unlike anything the sport has experienced before. We're proud to welcome all our technology partners to the AMR Technology Campus for our first Technology Forum.

"Together, these organisations represent an extraordinary collection of expertise across AI, data, cloud computing, enterprise technology, security and human performance. The AMR Network enables us to continue those conversations throughout the season, creating meaningful opportunities for collaboration and thought leadership across our partner portfolio."

The rollout of the AMR Network continues a season-long programme of events, content, discussions and opportunities designed to bring Aston Martin Aramco's partners and wider industry changemakers together to collaborate, share expertise and shape conversations around the future of the team and the sport.

Introducing the velvet collection