Rahul Gandhi's new Gen Z playbook: Less script, more spontaneity

India August 31, 2026 12:03 AM

The Congress leader's communication team is experimenting with informal interactions, youth-driven content and post-hoc virality analysis. Anushka Bhardwaj explains

Rahul Gandhi, leader of the Opposition in the Lok Sabha, addresses a recent press conference in New Delhi. His communication team is experimenting, tracking virality and recasting him as a quintessential Gen Z politician

Rahul Gandhi's new Gen Z playbook: Less script, more spontaneity

Related Stories

Hindu nationalist leader spurs protests and calls for sanctions ahead of New York City speech

Meta regional executive Sandhya Devanathan joins OpenAI amid India expansion

India news: PM Modi in Uzbekistan on way to SCO summit

JU political graffiti whitewashed after CM Adhikari’s remarks on campus politics | India News

Expert: India should focus on job creation

Mysterious New Outfit Hosting Mohan Bhagwat in New York Has Old RSS Links

India's Civil Service Was Designed To Be Unaccountable

Nepal warns of more possible floods as communities grapple with devastation

Rahul Gandhi's new Gen Z playbook: Less script, more spontaneity

Related Stories

Hindu na­tion­alist leader spurs protests and calls for sanctions ahead of New York City speech

Meta regional executive Sandhya Devanathan joins OpenAI amid India expansion

India news: PM Modi in Uzbekistan on way to SCO summit

JU political graffiti whitewashed after CM Adhikari’s remarks on campus politics | India News

Expert: India should focus on job creation

Mysterious New Outfit Hosting Mohan Bhagwat in New York Has Old RSS Links

India's Civil Service Was Designed To Be Unaccountable

Nepal warns of more possible floods as communities grapple with devastation

Hindu nationalist leader spurs protests and calls for sanctions ahead of New York City speech