Rahul Gandhi's new Gen Z playbook: Less script, more spontaneity
Rahul Gandhi's new Gen Z playbook: Less script, more spontaneity
The Congress leader's communication team is experimenting with informal interactions, youth-driven content and post-hoc virality analysis. Anushka Bhardwaj explains
Rahul Gandhi, leader of the Opposition in the Lok Sabha, addresses a recent press conference in New Delhi. His communication team is experimenting, tracking virality and recasting him as a quintessential Gen Z politician
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