The making of brand Shashi Tharoor

India October 10, 2026 01:03 AM

The story of the man who makes you open a dictionary before breakfast is a masterclass in accidental differentiation

Mr Tharoor’s brand lesson is simple: In a cluttered market, don’t try to be louder in the same language. Try to be different in a language only you can own (Photo:PTI)

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The making of brand Shashi Tharoor

47 minutes ago

The making of brand Shashi Tharoor

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