Cloud Star DoiT On Buying Startups, AI ‘Tokenomics’ Shift And AWS BVR Competency

DoiT has acquired five companies over the past 18 months as the channel star dives deep into AI cost management innovation and drives billions in AWS sales as it achieves AWS’ new Business Value Realization (BVR) Competency.

The Santa Clara, Calif.-based company just acquired AI cost management startup Attribute, has launched a new AI solution, and became one of the first parters to achieve AWS new and important BVR Competency.

“We're applying the same approach that made us a leader in cloud cost management to AI tokenomics, and establishing ourselves as an innovative player in what we call automated AI cost attribution—where we can tie every token of spend to the work and the outcome it produced,” said Amit Kinha, DoiT’s field chief technology officer.

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“This makes us a more complete partner to the large enterprise and upper mid-market companies we already serve, and it gives prospects a reason to switch that the rest of the market can't match,” Kinha said.

The AWS BVR Competency marks DoiT’s twelfth AWS specialization.

In 2023, DoiT signed a five-year strategic collaboration agreement (SCA) with AWS to drive $5 billion in business.

“Our BVR Competency sits on top of a five-year SCA to drive $5 billion in business, our AWS Managed Services Provider designation, and more than 500 AWS certifications across our cloud architects,” Kinha said. “So, this isn't a one-off badge.”

In an interview with CRN, DoiT’s Kinha talks about acquiring startups, the importance of AWS’ new BVR Competency, the new Attribute solution for AI and DoiT’s tokenomics future.

What market shift occurred to make you buy a startup like Attribute?

What's happening here is larger than one acquisition or product enhancement.

The unit of spend has moved all the way down to the token, and that breaks the assumptions cloud cost management was built on.

We're building the measurement layer for that new world, which is why we like the concept of “tokenomics,” which is all about understanding what each token is actually worth to the business, who consumed it, what it produced, and whether the outcome justified the spend.

Why is tokenomics so important in today’s AI era?

Tokenomics is where the industry is heading.

The Linux Foundation and the FinOps Foundation announced their intent to form the Tokenomics Foundation, which will set open standards for AI token economics.

We think that's exactly the right frame and we're aligning DoiT squarely with that mission, more closely than anyone else in this space.

Our automated AI cost attribution is the measurement layer that makes tokenomics operational, and we intend to be the company most closely identified with it.

Click through to read Kinha’s thoughts on acquisitions, AWS and Attribute.