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LPL CEO Rich Steinmeier finally unveils AI-powered 'LPL Latitude' to show his firm's solidly in the artificial intelligence game and ready to counter Altruist's Hazel after months of stock

AI News July 29, 2026 09:30 AM
LPL CEO Rich Steinmeier finally unveils AI-powered 'LPL Latitude' to show his firm's solidly in the artificial intelligence game and ready to counter Altruist's Hazel after months of stock

LPL shares rose $10.68 to $343 or 3.22% after Steinmeier promised 'agentic' AI as part of $2-billion tech spend, but not AI that can directly advise investors; the LPL stock price was as low as $265 last month.