Watch: How Beckham became the advertising face of this World Cup

World July 21, 2026 06:43 AM

Selling everything from beer and barbecues to McDonald's and Major League Soccer, Sir David Beckham has become the face of this Fifa World Cup. He hasn't kicked a ball professionally in more than a decade, but in America, no one brands quite like him. The BBC's Los Angeles correspondent Shaimaa Khalil explains Beckham's commercial influence.

Watch: How Beckham became the advertising face of this World Cup

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